Solutions
Data platforms and identity resolution
Unify, enhance and maximise the value of your data
Managing customer data effectively is crucial for accurate insights, personalised marketing and compliance with regulations. We build data platforms which, in combination with our proprietary identity resolution platform, helps improve data accuracy, reduce risk and provide a unified view of your data to boost your business.
Struggling to identify your high value customers?
Our data platform and identity resolution solutions can unify data from multiple sources, creating a single view that improves insights and decision-making.
Worried about data quality and compliance?
Improve your data accuracy by cleansing, validating and standardising customer data, reducing errors and ensuring compliance.
Want to improve marketing performance?
Our solutions enable personalised targeting by enhancing your customer understanding, leading to better acquisition and retention rates.
Did you know?
63%
of companies plan to expand their use of customer data in the next 12 months.
The benefits of data platforms and identity resolution
Make your customer data work for you
Improve data accuracy
Make sure your customer data is clean, standardised and validated – reducing errors and improving reliability.
Reduce risk
Minimise compliance risks by ensuring your data management practices meet GDPR and other regulatory requirements.
Select the right platforms
We choose and implement the best technologies to streamline your data processes, empowering your business to harness its full potential.
Better MI and BI
By aggregating and structuring complex datasets, we provide you with a clear, comprehensive view of your business performance. Our approach enables you to uncover deep, data-driven insights, empowering you to make informed decisions that drive growth and optimise operations
Improve personalisation
Use our identity management platform to identify and consolidate data on your most valuable customers to provide them with personalised experiences.
Cut costs
Cloud costs associated with data platforms can quickly spiral out of control if not managed effectively. We understand the complexities of cloud pricing and the challenges of balancing performance with cost-efficiency. Our approach to building data platforms focuses on optimising infrastructure, ensuring scalability without unnecessary overhead.
See us in action
Enhancing River Island’s customer insights through CACI’s identity resolution solution
Learn how CACI’s identity resolution solution, ResolvID, enabled River Island to gain accurate identity resolution insights to deepen their customer understanding and personalise customers’ experiences.
Experts in identity resolution
Leading companies choose us for a reason
Proven approach
We employ best-in-class tools and platforms to cleanse, validate and unify data – creating a reliable view.
Improve marketing uplift
Our solutions enhance your marketing performance by delivering the insights needed for personalised and effective campaigns.
Meet standards
We make sure your data management processes meet regulatory standards, reducing the risk of compliance breaches.
Awards & accreditations
There’s more where that came from
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FAQs
Answers to common questions about identity resolution.
Identity resolution improves data accuracy, enhances customer insights, and boosts marketing performance. By unifying customer data, businesses can create a single view of each customer, leading to personalised marketing, higher engagement, and increased conversion rates. It also reduces compliance risks and supports data-driven decision-making, driving business growth and efficiency.
Identity resolution improves data quality by cleansing, validating, and standardising customer data. This process reduces errors and ensures that the data is accurate and reliable. High-quality data is essential for making informed business decisions, enhancing customer experiences, and maintaining compliance with regulatory requirements.
Identity resolution plays a crucial role in gaining deeper customer insights by providing a unified view of customer behaviours and preferences. This comprehensive understanding allows businesses to make smarter decisions, tailor their offerings, and improve customer satisfaction. Enhanced insights lead to more effective marketing strategies and better overall business performance.