Solutions
Location data
Gain local insights globally
Location data is an increasingly valued part of data science toolkits right across businesses everywhere. Understanding location has relevance far beyond property and planning with relevance for ranging, marketing, operations and more.
At CACI, we are experts in spatial data. We have off-the-shelf products and create new datasets daily for clients across the globe. Whether it is to understand the population, market or physical make up of a city anywhere in the world, we can help.
Understand how people interact with places
Gain a broad picture of how local areas tick, from detailed population and demographics to the retail and commercial landscape.
Granular insight
Ensure you have the right level of detail that you need. Our agile approach allows us to create data at detailed levels in any market to make sure you can answer all the important questions.
Global approaches with local nuance
Consistent geographies and datasets that allow you to standardise approaches whilst still reflecting differences between markets.
Where problems are solved
Location data solutions that support strategic decision-making
Granular population
Access global population estimates at a detailed geography.
Demographics and segmentation
Assess income, life stage and lifestyle through data – with off-the-shelf and bespoke segmentations.
Retail or market landscape
Assess the opportunity provided by the market e.g. retail centres, premium to value positioning, centre strength, type, catchments and catchment overlap – globally.
Points of interest
Locate businesses, services, transport hubs and destinations that will shape the opportunity in a location.
Mobility and footfall
Understand footfall patterns by time of day, day of week, demographic and catchment.
Road network and traffic
Get an in-depth understanding of detailed road networks, travel times and traffic levels.
We bring our expertise to you
Why leading organisations use our location data solutions
Unique data products
The widest range of consistent, off-the-shelf datasets designed and built to support decision-making.
Expertise with creating and developing data
We have the largest team of experts blending, improving and using AI and deep-learning techniques to develop new data and intelligence.
Global capabilities
Our data capabilities, methodologies and products extend right across the globe.
See us in action
Data-led decision-making for The Midcounties Co-operative location planning
Learn how CACI’s InSite tools and data provided comprehensive information and mapping data that enabled The Midcounties Co-operative to better analyse their core trading area.
Awards & accreditations
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Related services
Demographic data
Gain a deep understanding of local consumer demographics and behaviours across global markets. Access actionable data on population, spending, mobility and consumer segments, including profiles like Acorn.
Geospatial analytics
Make informed decisions about investments, development and operations. Confidently address any critical business questions around location opportunities and growth potential.
Retail network optimisation
Understand how many stores you should have and where. Prioritise expansion and being smart about formats, ranging and how your channels support each other.
Location planning
Use data-led insights to evaluate pipeline sites, identify ideal locations for new openings and quantify local, national and regional market potential for growing brands.
Consumer spend data
Get tailor-made data-led insights to better understand your markets. Assess market sizes and share, analyse spending patterns and trends by demographics and geographies.
Footfall data
Get detailed insights on the movement of consumers across the retail and leisure landscape – by time of day, day of week and seasonally.
FAQs
Answers to common questions about location data.
Key features of location data include detailed population demographics, income levels, and life stages, as well as insights into the retail and commercial landscape. It also provides information on footfall patterns, mobility data, road networks, and traffic levels. Additionally, location data helps identify points of interest such as businesses, services, and transport hubs, offering a comprehensive view of market opportunities and consumer behaviors.
Location data helps locate other businesses, services, transport hubs, and destinations that shape the opportunity in a location. This information is valuable for businesses looking to understand the competitive landscape and identify potential partners or collaborators.
Location data helps businesses gain a broad picture of local areas, including population demographics, retail centers, and commercial activities. This understanding allows businesses to assess market opportunities and make data-driven decisions about store locations and marketing strategies.