Solutions
Demographic data
Know your markets inside out
Working across international markets often raises challenges with varying quality and granularity of data, making it difficult to consistently assess locations at sufficient granularity.
By standardising population data to a universal H3 hexagon-based geography and using techniques including satellite imagery analysis in combination with other spatial datasets and market research we create data that allows you to be consistent and robust.
This detailed data on population and demographics, including classifications such as Acorn enables you to enrich your understanding through market research, spend and mobility data. Ensure you can assess opportunities quickly, accurately, consistently and make your decisions based on an understanding of the consumer.
Scale opportunities
Understand the value of the market or geographical area in a granular and consistent way.
Target rollouts
Have all the information you need to target successful rollouts of stores, ranges, offers and services.
Improve success
Ensure your stores and services have the best chance of success in their market or location.
Where problems are solved
Well-developed strategies start by understanding the demographic data
Choose locations confidently
Get a clear picture of the demographic make-up of a local area in any major world market. Assess new or existing locations and markets.
Size opportunities
Locate where the best opportunities lie for your offers, services and propositions. Size and rank markets and locations accurately.
Measure potential
Get the data you need to make accurate predictions for particular areas. Assess the level of opportunity an area may offer your business.
Improve engagement
Communicate more effectively with your customers. Use customer insights to adjust messaging and communications.
Tailor offers
Customise your offers and services according to consumer characteristics. Adjust your offering to different consumers in different areas.
Improve processes
Streamline your marketing processes. Make it easier to profile your customer base, create customer segments and define key messages.
We bring our expertise to you
Why leading organisations use our demographic data solutions
More successful
Calculate potential performance in existing and new markets, locally and internationally.
More insightful
Increase understanding of consumer behaviour in different geographical areas.
More efficient
Speed up customer profiling, segmentation and messaging.
Awards & accreditations
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Related services
Location data
Get granular insight into how consumers interact with places, so you always have the right level of detail to make smart decisions while reflecting between different markets.
Geospatial analytics
Make informed decisions about investments, development and operations. Confidently address any critical business questions around location opportunities and growth potential.
Retail network optimisation
Understand how many stores you should have and where. Prioritise expansion and being smart about formats, ranging and how your channels support each other.
Location planning
Use data-led insights to evaluate pipeline sites, identify ideal locations for new openings and quantify local, national and regional market potential for growing brands.
Consumer spend data
Get tailor-made data-led insights to better understand your markets. Assess market sizes and share, analyse spending patterns and trends by demographics and geographies.
Footfall data
Get detailed insights on the movement of consumers across the retail and leisure landscape – by time of day, day of week and seasonally.
FAQs
Answers to common questions about demographic data.
Yes, we work in every major market in North America, South America, Africa, Asia-Pacific, Europe and the Middle East.